Marketing Strategies, Seemingly Irrelevant Methods Still Have Tremendous Potential According To Krishen Iyer

Written Content and Email

Classic written marketing content and email marketing may seem like an old way of doing things and on the brink of extinction, but according to Krishen Iyer, a Carlsbad based entrepreneur and Marketing CEO, it still has huge potential. Data limitation and slow internet speeds drive many people to turn their searches towards written content as it uploads faster and uses fewer internet data compared to visual content. Visual content may have a more obvious or immediate impact on viewers, but one cannot ignore the fact that there are still many people who prefer to seek out information on the internet which uploads faster. Krishen Iyer also suggests that if you don’t have a Blog tab on your website, you should consider creating one since blog posts enhance your visibility on Google search engine which results in a higher amount of organic traffic to your site. Another marketing method that is often considered to be irrelevant by many people is email marketing. However, according to Krishen Iyer, you can take advantage of this marketing technique and make it work over the long term if you adjust your strategies to current trends. According to Iyer, the key to email marketing success is to make it as personal as possible. See more highlights about marketing by Iyer


Although many marketing experts have moved away from Facebook marketing, claiming it is losing its relevance. Krishen Iyer lists several reasons why it can still be an excellent marketing strategy. Marketing with Facebook is much less expensive than any other social media platform. According to Krishen Iyer, you can target the age which best fits your target audience and bypasses all other ages which will save a lot of time and money as you can more accurately reach the audience that fits your particular marketing strategy. You can also customize your strategies by watching the results you are getting and can pause or stop the ad service with just one click. Krishen Iyer pointed out these strategies, highlighting the new potential for classic marketing strategies.

Click here to connect with Iyer.

Nitin Khanna, a Friend to Small Business

Nitin Khanna seeks to bolster the small business atmosphere of Portland, Oregon. The former co-founder of Saber Corp, which sold for $420 million in 2007 to Electronic Data Systems, is now the Chief Executive Officer (CEO) of MergerTech.

MergerTech is an investment firm that specializes in mergers and acquisitions of technology companies with a valuation of between $10 million and $200 million. To put it simply, MergerTech matches sellers with buyers across a global network of technology companies.

Nitin Khanna began the company with his brother and Chief Operations Officer (COO), Karan Khanna, after spinning the company off from Martin Wolf Securities, which was previously simply a subsidiary. Recognizing the unique niche to fill, Nitin Khanna has been extremely successful in its short existence, matching seven sellers with buyers in its first seven months of independent operation. This is further elaborated in this link.

According to Nitin Khanna, MergerTech’s success begins with its people. MergerTech thrives from hiring highly qualified and competent persons to manage and perform the different aspects of MergerTech’s complex business. Because MergerTech signs the majority of potential clients to contracts, for their merger or acquisition, Nitin Khanna likes to know the right people are handling the job beyond his initial duties.

Nitin Khanna is not only a successful businessman, but a supporter of the Portland Oregon business community. MergerTech is a testament to that. The goal of MergerTech is to bolster the business community by attracting, first, angel investors and then, second, venture capitalists. If MergerTech can bring more investment to the community through mergers and acquisitions, then angel investors and venture capitalists are likely to follow. You can find out more about the new ventures of this successful business man here

According to Nitin Khanna, Angel investors must come first in any investment. A regular supply of wealthy individuals seeking to invest in Portland startups precedes larger venture capitalist firms, which could bring greater prosperity to the community.

Follow Nitin on Twitter.

Dr. Brian Torchin: The Basics

Founder of HRC/HCRC Staffing (Health Care Recruitment Counselors), Dr.Brian Torchin, has spent several years studying and implementing the skills needed to understand what it takes to be an exemplary employee for any healthcare institution. Based out of the Philadelphia, PA area, HCRC offers both providers and perspective medical professionals the perfect liason into each different opportunity. See more of Brian Torchin at Slideshare.

HRC/Health Care Recruitment Counselors

Based on the goal of combining medical experience/expertise and staffing insight, HCRC Staffing offers both potential employers and potential medical personnel out of the Philadelphia area. A big draw to employing the talents of the staff at HCRC is the fact that they not only offer regular business-hours help, they also assist weekends and after hour schedules.

There are several different types of medical jobs that filter through the HCRC Staffing offices, including:

*Physician Assistant

*Physical Therapy


*Nurse Practitioner

With over 18 years of combined experience in the staffing field, the very best in medical care provider jobs procured through HCRC Staffing are found across the board, including at: Urgent Care Centers, Private Practices and Hospitals. HCRC is able to work in every state. Additionally, HCRC has representatives in Asia, Canada, Europe and Australia.

There are no fees associated with the consultations offered to clients.

Dr. Brian Torchin

After studying at both the University of Delaware and New York Chiropractic College, Dr. Brian Torchin established HCRC Staffing. His staffing center has very quickly become a one of a kind in the United States.

Dr. Torchin not only has a degree in Physical Therapy and Sports Medicine, but he is also a fully Licensed Chiropractitioner. Both his training and on the job skills, such as career counselling/coaching and recruiting has made him one of the industry’s leading experts in the Healthcare/Recruiting markets.

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Rebel Wilson to be a Throuple with Miley and Liam

Rebel Wilson was birthed on the second day in the month of March in the year of nineteen-eighty. Rebel Melanie Elizabeth Wilson is an actress based out of Australia. She is also both a writer and a production agent.

After she had graduated from the Theater of Australia for Young People back in the year of two thousand and three, she started to show herself as Toula on the SBS (Special Broadcasting Service) comedy-based television series named Pizza and also on the sketched comedy television series called “The Wedge”.

Back in the year of two-thousand and eight, Wilson stated, produced, and also starred herself inside of the musical-based comedy television series that as known as the Bogan Pride.

The next year in the year of two-thousand and nine, she had been awarded the Tropfest best actress gift award for her sole-role in the television series known as Bargain and she also made a special showing as a guest in the television series known as City Homocide. Not long after she had moved into the United States of America, Rebel Wilson was to star as Brynn in the Hollywood featured film known as Bridesmaids.

Rebel Wilson also showed herself in a few different and a wide range of television-based series known as Struck by Lightning, What to Expect when your Expecting and also the television series known as a A Few Best Men. This showing had led the television group known as Variety to call her one of the “Ten Top Comic Actresses to See in the Year of Two-Thousand and Eleven”.

She had also shown herself as the character named Becky in the television series known as Bachelorette and then began to star in the musical-based comedy film series known as “Pitch Perfect” as the character known as Fat Amy, which was a position that had awarded her a few different nominations and also wins, which was inclusive of the MTV Breakthrough Best Performance awarding and also a Teen Choice Award for precision movie actresses. Read more: Rebel Wilson Reveals Character – Isnt Romantic and Isn’t It Romantic Trailer

Rebel then had also made and starred herself in the television comedy-based series known a Super Fun Night, which only aired for a single season on the ABC broadcasting television network.

Rebel Wilson first roamed the earth on the second day in the month of March during the year known as nineteen-eighty in the city of Sydney which resides itself in the region of New South Wales which itself lies inside the great country of Australia. Rebel’s mother is currently a professional dog trainer and handler.

Rebel Wilson and grown up in the suburban area of Castle Hill, Parramatta, and also Kenthurst. Rebel had went to Tara Anglican School which was designated for girls. Rebel Wilson had finished her Certificate of High School Completion in the year of nineteen ninety-seven, and even finished in second place in the area of food technologies.

Rebel Wilson has three different brothers and sisters. Her sisters are known as Annaleise and Liberty (Annaleise is more commonly known by the name of Annachi), and her brother who goes by the name of Ryot.

Paul Mampilly Left Wall Street to Offer Advice to Everyday Investors Who Badly Need His Help

Paul Mampilly is an investment expert who has found a worthwhile way to reach the people he hopes to help. Within the last few years, he has teamed up with Banyan Hill Publishing in order to educate beginning, intermediate, and expert investors, alike. In order to do so, he has started up his own newsletter named Profits Unlimited. His newsletter now has more than 90,000 subscribers who look forward to his 8-page updates. He also writes for the Winning Investor Daily, which is another publication put out by Banyan Hill.

Paul Mampilly was born in India, but he came to the United States in order to live a better life. He received his bachelor’s degree in finance and accounting while studying at Montclair State University. He went on to graduate from Fordham Gabelli School of Business, where he earned his MBA. He first went to work for Bankers Trust in 1993 and served with the company as an assistant portfolio manager. He eventually was promoted and worked for the company after as its senior portfolio manager.

Paul Mampilly also worked with Deutsche Bank, ING, and Kinetics Asset Management. He was able to earn billions of dollars for these firms but began to become tired of Wall Street shortly after. Instead of making more money for the ultra wealthy, he began to desire to help out the little guy. He is now semi-retired and chooses to do the work he does today.

Paul Mampilly wants beginning investors to know that one of the biggest mistakes they can make is to risk all of their money on one stock or investment. He has commented in interviews that it is also a mistake to risk a large part of a portfolio on any one investment. Paul Mampilly has seen a lot of changes in the investment world over the years, but the biggest change has to do with how large companies trade. Instead of relying on human analysts and investors like they have done in the past, they now use computers, robots, and trading algorithms. Mampilly wants to even the odds out by helping to educate today’s investors.

Those Opposing Betsy DeVos Will Soon Discover That No One Is More Dedicated To The American Student

There aren’t many people who haven’t heard of Betsy DeVos. She has been making headlines the last few years as she continues to battle for the educational rights of every American. DeVos became the Secretary of Education for her nation in 2017 and has been working hard to make the changes she hopes to see ever since. She would like every family in the U.S. to have the same educational opportunities as every other family in the country.


Betsy DeVos hopes to accomplish her vision by passing legislation that allows tax dollars to pay for students’ tuition costs for private and charter schools. Her opposition has tried to paint her as a woman who is working against public schools, but she put that to rest when she commented, during her confirmation hearings, that most students in the U.S.A. would continue to attend public schools. DeVos knows something that many Americans, unfortunately, do not. That something is the fact that American public schools are not performing well versus schools in other developed nations.


For Betsy DeVos, her start in Washington D.C. was a rocky one. During her confirmation hearings, many people perceived her as having shaky answers to some of the questions being posed to her. The reason for this most likely had to do with the fact that those asking the questions were opposed to her serving as the Secretary of Education for the country. Even though many people assumed she was embarrassed and upset about what took place during these hearings, she got over it rather quickly, in typical DeVos fashion.


Before Betsy DeVos was confirmed in to serve her nation, she opened up the books on her charitable foundation. This revealed that the Dick and Betsy DeVos Foundation has been donating a large percentage of its overall monetary donations to the educational sector. More specifically, nonprofit educational causes and organizations have received millions of dollars from her foundation.


As time marches on, those who oppose Betsy DeVos will surely discover that she is no pushover. Greg McNeilly, A Republican from the state of Michigan, commented recently that DeVos is the kind of woman who only becomes stronger when facing opposition. This has definitely been true in Michigan, where she is known as a fierce political opponent. In that state, she has helped to get educational choice legislation passed and has also served as the chairman of the Michigan Republican Party.


For updates, follow Betsy DeVos on twitter.

InnovaCare Health COO/CAO Penelope Kokkinides interview with Ideamensh

Many successful companies have a clear leadership plan for the future, something that assures them of a place in the marketplace. In an effort to prepare InnovaCare Health to be able to tackle the challenges of today and tomorrow effectively, the firm’s leadership recruited Penelope Kokkinides as the new chief administrative officer.

Ms. Penelope Kokkinides is a well-respected business leader who came to the company due to the efforts of the CEO Mr. Rick Shinto. Alongside Ms. Penelope, the CEO also recruited Mr. Mike Sortino and Mr. Jonathan Meyers.

The CEO explained that the decision to hire these competent individuals was in accordance with InnovaCare Health’s strategic plan. Dr Richard Shinto is a well known and respected CEO and medical doctor who was recently honored as one of 2018’s Top 25 Minority Executives in Healthcare.

After the appointment, Ms. Penelope spoke to Ideamensch. In that interview, the new chief administrative officer provided a glimpse of what her job entails and outlined her approach towards the future. Ideamensch began the conversation by asking her how her typical day is. In her response, Ms. Penelope explained that her typical days are rarely the same since every day brings its unique challenges.

She further explained that her role mainly involves overseeing and helping the firm to overcome the challenges and match ahead. Due to the nature of her job, Ms. Penelope Kokkinides has to travel a lot. She spends most her time in planes and ensures that she remains productive by utilizing her devices to carry on her duties as the commutes.

Ms. Penelope also reveals that she always have a good portable charging device to ensure her smartphone and tablet are never out of power while she is traveling. To conclude the interview, Ideamensch asked the COO/CAO to reveal the best way she has ever spent $100.

She responded by saying that she had spent the money on school supplies that would help her godchildren to get better grades.

InnovaCare Health is a leading provider of Medicare Advantage plans as well as physician practice services. InnovaCare Health boasts of NCQA accreditation and is the only firm in Puerto Rico to have earned a 4.5-star rating. This rating was given by the Centers for Medicare and Medicaid Services (CMS).

David McDonald Raising the Bars high in the Food Production Industry

OSI group has come a long way to emerge the top food production company. David McDonald who has been the president of the company has played a vital role in the company growth. Having been in the company for more than three decades, there is no doubt that he has made significant contributions. The company has the vision to provide its customers with more and high-quality products. On an interview about OSI group, McDonald had a lot to say.

David McDonald believes that the company’s success is attributable to the fact it creates successful partnerships. The partnerships know the OSI group’s business practices. The partners are also close to their customer in their respective regions. When asked how OSI manages to keep the quality standards high, McDonald said they treat their clients like family. Therefore, they will only provide products that they can give their families. If the product cannot be served to families, then it will never be sold to the customers. The world keeps changing and so does the way of doing business also changes.

David McDonald and his team deal with the changing world by adapting to the change. He believes that being able to change with changing times gives them an advantage. He also said that their firm is always ready to change with the consumer preferences. McDonald, when asked about the future of OSI, said they will keep following their previous path. The company will come up with innovative solutions to enable it to remain on top. To know more about him click here.

At times, after doing the same thing for many years, most people tend to get bored. However, that is not the case for David McDonald. He has been in the company for more than 30 years and is still passionate about his job. What keeps him going is to be able to deliver helpful solutions to their customers. He also enjoys watching his team grow and loves the interaction of the team members. The success of his team keeps his passion going. McDonald also said that their customer confidence in their product is a great reward for their company.

Visit his website:

EOS Lip Balm Review- Search and Engage

All lip balms are the same but of different quality. The variety and brands are the only difference in the lip balms. EOS is one of the best product one can buy. The product comes in the shape of an egg, and this shows the difference between EOS and other balms. Most ladies go for the lip balm since it moisturizes the lips and it is also classy. Mostly when it is cold many of us experience dry lips and lip balm works great since it hydrates. The EOS lip balm is not harmful but natural. EOS balm comes in different flavors that one can choose from. In 2006,Jonathan Teller and Craig Dubitsky started the Brand Evolution of smooth. They also established the Kind Group company base in New York. The EOS company has grown to be known and due to its unique shape of the product, many people buy it.

Fewer customers complained about the product, and the company stated that it cannot protect every user from their body reaction.EOS products are not bad, it only happens that some few people are allergic to some products. Before the use of the EOS products, it goes through procedures and numerous test to check whether the product is good. When the procedure takes place the products are taken to the markets. The EOS ingredients used are hypoallergenic, dermatologist -tested and gluten-free. The products used is Shea butter, jojoba oil, and antioxidants. The EOS company does not use their products in animal testing. Some of the EOB lip balms that contain sunscreen protection is Lemon Twist lip balm and the pink grape fruit lip balm. When choosing a lip balm one should consider in buying one that fits your body. When the lip balm is packed, they come in a recognizable way like having a nice grip and a smooth sphere.

OSI Group McDonalds: Partners Of Fortune

Some partnerships are destined to change the world. OSI Group McDonalds have remained partners since 1955. As one company grew, the other grew alongside its partner. Arguably, OSI Group McDonalds wouldn’t be as successful separately. While both companies can stand along today, it wasn’t so when they first joined forces.

Since OSI Group McDonalds teamed up, both companies have expanded the globe. McDonald’s has restaurants all over the world, and OSI Group has 65 facilities in over a dozen countries. While McDonald’s is a household name, OSI’s growth occurred in the shadow of its many clients.

OSI also has the longest history in the United States. Over 100 years ago, OSI began as a little German immigrant’s butcher store. That small store quickly began a major player throughout the Midwest. As its operations moved to a larger community, the company was renamed Otto & Sons.

Otto & Sons passed down to two brothers, Arthur and Harry Kolschowsky. The brothers wanted to grow the business as their father did, but there weren’t many opportunities arising in the Midwest. As they focused on their local clientele, Ray Kroc approached the brothers with a fantastic opportunity.

Ray Kroc was a franchise agent at the time but wanted to do something more with his life. After opening a franchise restaurant for a San Bernardino couple, he expanded upon their original concept. In 1955, the first McDonald’s raised its Golden Arches in Des Plaines, Illinois. From that moment, the Kolschowsky’s family business saw nothing but growth.

Maintaining their relationship with McDonald’s demanded more ground beef. Kroc believed that every customer deserved the best burger, so he needed a constant supply of meat. At first, he worked with hundreds of suppliers, but many struggled to keep up with his demand.

The Kolschowsky brothers invested in flash-freezing technology and began producing high quantities of freshly frozen ground beef patties. As both companies grew exponentially, Otto & Sons became OSI Industries and named a new CEO, Sheldon Lavin.

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