Coming up with an original idea is a difficult thing to do these days. It seems like anyone else already came up with all the good ideas. The best anyone can accomplish is reinventing someone else’s idea. For some reason, the most creative ideas are also the most obvious.
There are a lot of new things in fashion. Most recently, fashion’s been combining with technology to make some pretty innovative styles. While tech and fashion become new buddies, fitness and fashion get a second chance to pair off. For years, society’s focus shifted toward health and fitness.
There seems to be a new diet trend every week, but fitness remains the same; routine workouts work. The problem that some people have with fitness is the lack of fashion. As superficial as that sounds, some people take their fashion style seriously. In particular, millennials are far more relaxed about fashion than the parents and grandparents.
To satisfy the millennial need for fashionable fitness wear, companies created activewear. The top activewear brand today is Fabletics, created by Kate Hudson. Kate Hudson is a stylish woman, and everyone loves her brand of fitness wear. Fabletics is world-renowned for its items being able to rival those of more expensive brands.
Fabletics started out as an e-commerce business, selling its products using a subscription mechanic. Within the first three years of business, Kate Hudson grew Fabletics into a $250 million business. Since then, the brand decided to open some physical stores.
Physical stores present a new list of complications. The biggest competitor of the fashion e-commerce market is Amazon. The biggest competitor of retail is offline browsing – online shopping. To counterbalance customers’ urge to shop elsewhere cheaper, Fabletic’s stores host events to build relationships with local members and welcome new members.
According to a non-sponsored reviewer, Fabletics is beyond what she expected. Usually, overly promotion brands don’t measure up to the hype. Fabletics is a brand that she’d actually recommend to her friends and neighbors. She fell in love with a pair of Fabletic’s leggings, which she noted easily rival the quality of her pair of Lululemon Underwunders.
She was also very impressed with Fabletic’s huge selection of styles. Everything from simple tops and bottoms to cut-outs and bold patterns can be found on Fabletics. Even lifestyle quizzes are used to get sneak peeks.