Renound Brand Consultant Steve Lesnard Share his 2 principles for a successful product introduction

It is no secret that new social and digital mediums are changing the way we market products. However, these choices, while they do have their benefits, an also cause harm to a company when they are not utilized correctly. One of the most successful tactics used by companies is in placing the needs of the customer at the heart of their promotion. They will highly a clear benefit and reflect the value that the product will have within their lives. Steve Lesnard, one of the most revered and sought-after brand consultants, has shared with us the two principles that he follows when preparing to introduce a new product to the market.

Keep it Simple To Keep it Memorable.

Innovator and visionary Walt Disney always said that the first and most important thing to do is to get the storyline right. This is today seen by the world’s most successful companies such as Apple and Nike. They will always introduce a clear benefit to the consumer while making sure to inform them about why their product is more innovative and therefore the better choice. As stated before, Apple has a history of providing some of the best and most successful campaigns for their product. A great example of this was seen during their introduction of the Apple iPod. The genius behind this campaign was seen in its simplistic all to action and display of a clear benefit to their consumer base.

Bring It To Life

After the clear storyline has been established, Steve Lesnard then advices business owners to make the consumer experience that you want people to have be crystal clear. This can be accomplished by simply asking yourself a series of questions. Steve Lesnard suggest concentrating on how the consumer will look using your product, how they will utilize it within their everyday life and the value it brings to them. A good example of this method in practice can be seen by outdoors company YETI. They will more often than not promote their products through the use of a visual medium such as video to show consumers how they can use their products outdoors as well as how they will look using them.

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How Does Isabel Dos Santos Plan To Bring Jobs To Africa?

Isabel Dos Santos plans to bring jobs to Africa by investing in companies that she has been partners with for a long time. She wants to be sure that she can grow and build the continent, and she is focused on the economy in a way that most people are not. There are a lot of people who will benefit from what Isabel Dos Santos does, and they will discover that she is trying to make the whole of the continent grow (BBC).

  1. How Does Isabel Dos Santos Invest?

Isabel is an investor in all Africa because she is the continent’s richest woman. She is the daughter of the former president of Angola, and she has an amazing education, an understanding of foreign policy, and has worked with companies for ages. She wants all these companies to bring jobs to the continent by growing things like the engineering field, the energy field, and the plan for the future of every community.

  1. Community Growth 

Isabel is an expert in helping women grow, and she wants to make communities grow because of the investments that she makes. It is very simple for these people to come to Isabel dos Santos for help because she has charities that can support women. This also means that a lot of women will be able to start their own businesses, get away from abusive relationships, and educate their children. 

  1. Investing In New Ideas

Isabel Dos Santos likes working with people who have new ideas, and those ideas often make it possible for more people to go to school. The people that go to school could get good grades because they finally have electricity and Internet. These people can be informed, and they can change their lives for the better. Isabel focuses mainly on welfare and education for women and children in Africa. 

  1. Conclusion 

There are a lot of people who benefit from what Isabel Dos Santos does. She is very good at investing in communities, in changing the world, and in making Africa stronger. She wants to be sure that she can change lives while growing companies that can help the people.

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Allied Wallet Understands How Merchants and Customers Can Interact Quickly and Safely

In today’s world, e-commerce continues to impact how customers interact with merchants. Allied Wallet provides security of transactions. A large percentage of internet users also purchase products online and need to feel their information is safe. Allied Wallet’s innovative ways of processing payments for online merchants allows businesses of all sizes to easily use payment solutions in state of the art ways in 196 countries and in 164 currencies. Making multi-currency transactions streamlines the process and has kept risk loses at a minimum of under 1%.

In 2018 Dr. Andy Khawaja, CEO of Allied was recognized by FinTech as the CEO of the year. Khawaja talked about his company’s growth and success and the latest developments, as well as about how Allied Wallet does not rest on its success but rather is always innovating to offer more. Khawaja credits hard work and dedication to the company’s success as well as a vision of how building never stops. Allied Wallet’s steady growth will challenge many competitors for customer use, and there is even talk of a possible IPO.

Very recently Allied Wallet increased its window on the global market by offering Indonesians new options for payment. Indonesians regularly shop online for products from countries beyond their border, fashion being one of the main interests. Very few Indonesians have credit cards, but now there is a big opportunity for expanding Indonesia’s participation in credit card purchases as e-commerce continues to expand. Merchants will have access to an ever growing market, and through the use of Allied Wallet will be able to safely navigate their new sales areas (AlliedWallet).

Focusing on growth and success through expertise and talent have always been at the core of Allied Wallet’s vision, and making employees feel valued and part of a community is also another way that adds to successful outcomes.

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From Navy To Lifetime Achievement: Robert Ivy

In 2011, Robert Ivy was appointed Executive Vice President and Chief Executive Officer of the American Institute of Architecture, role fit for a well seasoned leader. Before his appointment, Ivy was Vice President at McGraw-Hill and Editor-in-Chief of McGraw-Hill’s Architectural Record. With strong working ethics and a philosophy that would echo that of an evolving industry, Ivy oversaw the companies growth and that of their well regarded magazine. Winning several awards for their work, under his leadership, the most notable was the National Magazine Award for General Excellence. He also helped to introduce a Mandarin version of Architectural Record in China as well as a separate version in the Middle East.

Adding to his already impression Record, on June 2, Robert Ivy will be presented with the Noel Polk Lifetime Achievement Award by the Mississippi Institute of Arts and Letters. The occasion will mark the first time an architect has been honored with the award, adding him to a hand full of others who have also been awarded. The requirements? An individual with Mississippi-connections (Ivy is from Mississippi), and who has created, performed and/or supported the arts deserving of honorable recognition.

When it comes to Robert Ivy, he is a prime example of such, counted among the likes of actor Morgan Freeman, writer Eudora Welty, and singer Leontyne Price, to name a few.

Ivy has previously been recognized by Alpha Rho Chi, a National Architectural Fraternity, dubbed a “Master Architect” for his work in the field. He has also been recognized by the University of Arkansas Fay Jones School of Architecture with the Dean’s Medal.

Outside of his extensive architectural career and editorial prowess, Robert Ivy is the author of a highly regarded biography, Fay Jones: Architect, currently in its third Edition. It has been called the standard for scholars, production, and design by the Art Library Society of North America.

As a graduate from both Sewanee: The University of the South, and Tulane University where he studied English and Architecture respectively.

Before attending university to become a writer, editor and practicing architect, Ivy served in the U.S. Navy as an officer, adding to his working ethic and unbelievable success.

Overall, this summer, CEO Robert Ivy is due for this achievement as he has worked his whole life influencing an industry in various roles, reflecting on its past and working towards its future, of which, has never been brighter.

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Louis Chenevert: Remembering How He Ran United Technologies Corporation

Not that long ago, there was a man who led one of the most successful and renowned technologies company in the world. That man was Louis Chenevert, and the company he ran was United Technologies Corporation. Louis Chenevert isn’t a name that most people know, but it should be.

Louis Chenevert is a Canadian businessman who started his career following college. He attended the Universite de Montreal Ecole des hautes estudes commerciales, where he earned his Bachelor of Commerce degree. He later returned to the university and earned an Honorary Doctorate.

With a degree in hand, he started working at General Motors, as a worker. He didn’t like all the hard work he had to do, but he soon viewed it as a learning experience. Before long, he was Production General Manager at the company. In 1993, he left General Motors and took his new experience to Pratt & Whitney.

He stayed with Pratt & Whitney until 2006, but he was President of the company by the time he left. His next job was at United Technologies Corporation, where he stayed until he retired in 2014. He tried to start working again in 2015 at Goldman Sachs but only lasted two years before retiring.

When he worked for United Technologies Corporation, he earned numerous promotions, eventually becoming President, CEO, and Chairman all at the same time. He achieved such greatness at that company; to this day, people still want to talk about his time there.

Like all wise professionals, he’s more than happy to tell people the things he’s learned and things that excite him. One of the most exciting things, according to him, is the speed of technology. He doesn’t mean how fast apps open; he means how fast the world can change because of technology.

When he ran United Technologies Corporation, technology was just starting to take hold of the world. Now, things can move so quickly, and the future is fast approaching.

Luiz Carlos Trabuco has Some Big Shoes to Fill After Taking Over from Lazaro Brandao as Bradesco Chairman


Brazil has the most advanced economy in South America. Its financial sector greatly outshines that of its competitors both in participation and size. Among the raft of banks that operate in this sector is Bradesco – the second largest private bank in the country. Bradesco is today worth close to $400 billion and has an extensive branch network of about 5,500 branches. In the coming years, the bank hopes to continue growing become the largest among private lender. However, its ability to do so will be greatly influenced by the actions taken in the next few months. The bank recently experienced a huge leadership shakeup. Its former chairman, Lazaro Brandao was replaced by the current president, Luiz Carlos Trabuco. This, in turn, prompted the search for a new president.

Filling Lazaro Brandao’s Big Shoes

Before his resignation a few weeks ago, Lazaro Brandao had been the chairman of Bradesco’s board for the last 27 years. Before that, he had been serving as the bank’s president, having taken over from the founder Amador Aguiar. In total, Lazaro Brandao had spent 74 years at the bank before his departure. That is as old as the bank itself. Understandably, therefore, replacing his influence and presence at the bank will be a tall order to ask of anyone, including the highly decorated Luiz Carlos Trabuco. However, the situation is slightly helped by the fact that Brandao has for the last few years been mentoring Mr. Trabuco. Further, he lent his voice of approval on Luiz Carlos Trabuco’s appointment as his successor soon after it was announced. Consequently, while Mr. Trabuco is a different type of leader to Lazaro Brandao, all signs point to the fact that he is a competent leader and will enjoy an equally successful tenure.

Promoting from Within the Bank

Thus far, Bradesco has only had four presidents in its 74-year existence. In addition to the already mentioned Luiz Carlos Trabuco and Lazaro Brandao, founder Amador Aguiar and Marcio Cypriano have also served in this enviable position. One thing that these four presidents all share is that they were working at Bradesco before their appointment to the position – except for Amador Aguiar who founded the bank. Since Bradesco is famed for its strict adherence to tradition, the fifth president will also certainly be chosen from among the employees at the bank.

Luiz Carlos Trabuco’s Commitment to Excellence

Looking back at the track record Luiz Carlos Trabuco has had thus far at Bradesco; it is easy to understand why the board picked him to succeed Lazaro Brandao. One of the best ways to gauge a leader’s performance is to look through his/her list of individual accolades – Luiz Carlos Trabuco has them in abundance. While working as the president of Bradesco’s insurance subsidiary, Mr. Trabuco was on two separate occasions named the insurance personality of the year. He received the award in 2003 and 2007 as a result of not only growing the insurance company but also growing the Brazilian insurance industry in general. A few years later, while now serving as the president of Bradesco, he was honored as the entrepreneur of the year in the finance category. This award was in recognition of the critical role he had played in engineering the largest acquisition of 2015, despite the year being marked by economic recession. Further, he was as recently as 2016 named among the list of the best chief executive officers in Brazil by Forbes magazine. Should he continue with the same zeal and passion in his new position, there is little doubt that Luiz Carlos Trabuco will continue receiving this individual accolades. Visit Luiz Carlos Trabuco on facebook.

Luiz Carlos Trabuco Cappi Is Awarded As The Personality Of The Year

Luiz Carlos Trabuco Cappi is known as a professional who has wisdom and has the persistence to transform it into results. This is why Luiz Carlos Trabuco Cappi is serving as the President of the biggest insurance company in the country.

The Brazilian economy is displaying stability along with growth. This is a positive sign for the insurance market. In 2007, Luiz Carlos Trabuco Cappi won the award of being Insurance Personality of the Year, for the second time. This has added to the positive energy in the market.

Luiz Carlos Trabuco Cappi had won this award in 2003 when he was the President of the Bradesco Group of Insurance and Pension Plans as well as the Vice-President of Banco Bradesco. He won it once again in 2007 when he became the President of the biggest insurance group in Brazil. This was to appreciate his four years of tenure in the group.

Luiz Carlos Trabuco Cappi has been with the Bradesco Organization for nearly 38 years now. He has used his knowledge and experience of banking in the insurance sector. He has always advocated selling insurance through these brokers.

Read more on Trabuco to Take Over the Presidency of Bradesco’s Board

He is highly optimistic about how the insurance market will shape up in the future. Luiz Carlos Trabuco Cappi maintains that the insurance segment should be considered as an extension of the State. This is because it is fundamental to social welfare maintenance.

He believes that this sector is becoming more important in Brazil. This is because the country is evolving. This would display its perspective and mark the urgent needs of insurance.

Luiz Carlos Trabuco Cappi has done his graduation in Philosophy. This was from the University of São Paulo (USP).

He feels that the collaboration offered by the evolution of this industry along with the company presided by him, has led to its results evolving in a significant manner since he started his term.

Luiz Carlos Trabuco Cappi asks all to have confidence as well as hope. He wants the government to understand the kind of role that insurance plays in the modern society and its impact on everything around it.

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Things You Didn’t Know About Louis Chenevert

The renowned former Chief Executive Officer and Chairman of United Technologies Corporation (UTC) was born in 1958 in Canada. His sudden retirement from UTC came as a surprise to everybody. However, his financial journey speaks volumes with his numerous achievements.

What Was His Career Life Like? 
After acquiring a bachelor’s degree in commerce with a specialization in product management from HEC Montreal, he worked at General Motors for 14 years. It is after this that he joined Pratt & Whitney Canada where he later became the president. He then later proceeded to UTC and became the Chairman as well as the CEO. After retiring from UTC, he became an exclusive adviser at Goldman Sachs in 2015 up to date.

Achievements at UTC
Louis Chenevert’s life at UTC comprised of strategies and identifying mergers that were highly beneficial to the company. UTC is a globally known conglomerate with its headquarters in Connecticut. Its primary operations are manufacturing products with a specialization of aerospace, HVAC, industrial products and so much more.
After his immediate election as the CEO, the US recession was at its peak, and the share price at UTC still managed to rise from $37 to $117. This, in turn, led to an increase in the shareholder value. It also saw attractive dividends issued out.
Louis was able to identify a balance in the various business operations that were aimed at different users. Its product delivery was impeccable as it involved high-quality products which saw high revenue realization.
One remarkable thing about UTC is that, during Louis’s tenure, the company never missed out on the issuance of any dividend payment. He never sacked any employees which is usually inevitable in some companies.
A notable event in UTC is that he was able to lead negotiations towards acquiring Goodrich Company which was in the aerospace company. He firmly believes that a company flourishes more when you invest in your employees. Therefore, he was keen to encourage the employees to take up the Employee Scholar Program provided by the firm.
It is through Chenevert’s efforts that the company formed a foundation for all its achievements. He has indeed contributed towards the success of UTC without a doubt.

Daniel Mark Harrison Leads in Diversifying Portfolio through Monkey Capital

Daniel Mark Harrison boasts of being a trend setter in investment and entrepreneurship. Commanding a lot of respect that roots from the great strides he has achieved, he is definitely a scion of a successful business person. A multi-skilled person, the visionary individual is admired by many. Some of the characters that define him include author, business man, entrepreneur as well as a blockchain facilitator. Perhaps Daniel earns his points in business from his character and commitment. That is why in 2015, he earned positive recognition from Isabella Kaminsa. She described Daniel as a publisher, author, chief editor, and serial entrepreneur, as well as a Bitcoin enthusiast.


Daniel Mark Harrison comes from the famous house of Harrison, a bloodline of money-printing enterprise known as Harrison & Sons. The company was however acquired by FTSE-Listed De Le Rue in 1997. There is definitely proof that Daniel Mark Harrison is a successful entrepreneur.


Education is the main source of knowledge. Daniel Mark Harrison has outstanding academic credentials that sum up to his ability to man various businesses. Daniel majored in theology from the Oxford University. This was from 1998 to 1999. He later joined the BI Norwegian School for business in 2005. Graduating in 2006, Daniel garnered sufficient experience to enable him to manage businesses. Being visionary, Daniel Mark Harrison joined New York University for a degree in business and a specialization in journalism. It is in business school that Daniel Mark Harrison garnered extensive business knowledge and managerial skills to enable him to practice.


Daniel established Daniel Mark Harrison & Company, a limited firm that is managed on the basis of providing asset managerial services. Since the establishment in 2015, Daniel Mark Harrison has been managing the firm by ensuring that client’s assets are managed to yield profits. The company operates on a daily basis and he ensures that clients are attended to. Having offices in Hong Kong and Singapore, as well as Bangkok, Daniel is a testimony that business can blossom by expanding its territorial operations. Daniel also manages Monkey Capital. He is the managing partner. This company is a fine technology firm that specializes in block chain management. From March, the company has been booming in the business of decentralizing assets.

Jim Hunt’s Unique Ideas And How He Generates Them

Jim Hunt VTA Publications is one man you should get to know if you want the latest tips on stock trading or want the word of someone whose made it on his own as an independent investor and financier. No, he doesn’t have the household name of Warren Buffet and he seems to enjoy staying off the mainstream media’s grid, but he does have a YouTube channel where his followers can find tidbits of useful investing information and see how he operates. Ideamensch, an independent business blog that posts books and ideas for entrepreneurial-minded individuals decided to interview Hunt to see how he gets ideas.

For Hunt, his usual day starts with a morning workout followed by his investments and strategies where he executes trades or buys new stocks, and then tends to slow down a little in the afternoons. Jim Hunt VTA Publications gets his ideas from listening to what his own customers want to know about, and then spending time relaxing and letting them come out on their own. Hunt is always researching and likes to stay ahead of the game when it comes to investing trends on LInkedIn, and if it were left up to him to spend $100, it would be spent on research journals with inside information in them.

Jim Hunt also founded VTA Publications, a company he started to help those with the drive to manage their own money and get ahead without the banks. Jim Hunt VTA Publications also has access to “Wealth Wave” and “Making Mum a Millionaire,” two programs Hunt started to show how simple stock trading can be, and how simple math can be used.