It is no secret that new social and digital mediums are changing the way we market products. However, these choices, while they do have their benefits, an also cause harm to a company when they are not utilized correctly. One of the most successful tactics used by companies is in placing the needs of the customer at the heart of their promotion. They will highly a clear benefit and reflect the value that the product will have within their lives. Steve Lesnard, one of the most revered and sought-after brand consultants, has shared with us the two principles that he follows when preparing to introduce a new product to the market.
Keep it Simple To Keep it Memorable.
Innovator and visionary Walt Disney always said that the first and most important thing to do is to get the storyline right. This is today seen by the world’s most successful companies such as Apple and Nike. They will always introduce a clear benefit to the consumer while making sure to inform them about why their product is more innovative and therefore the better choice. As stated before, Apple has a history of providing some of the best and most successful campaigns for their product. A great example of this was seen during their introduction of the Apple iPod. The genius behind this campaign was seen in its simplistic all to action and display of a clear benefit to their consumer base.
Bring It To Life
After the clear storyline has been established, Steve Lesnard then advices business owners to make the consumer experience that you want people to have be crystal clear. This can be accomplished by simply asking yourself a series of questions. Steve Lesnard suggest concentrating on how the consumer will look using your product, how they will utilize it within their everyday life and the value it brings to them. A good example of this method in practice can be seen by outdoors company YETI. They will more often than not promote their products through the use of a visual medium such as video to show consumers how they can use their products outdoors as well as how they will look using them.
Find out more about Steve: https://www.producthunt.com/@steve_lesnard