Marketing Strategies, Seemingly Irrelevant Methods Still Have Tremendous Potential According To Krishen Iyer

Written Content and Email

Classic written marketing content and email marketing may seem like an old way of doing things and on the brink of extinction, but according to Krishen Iyer, a Carlsbad based entrepreneur and Marketing CEO, it still has huge potential. Data limitation and slow internet speeds drive many people to turn their searches towards written content as it uploads faster and uses fewer internet data compared to visual content. Visual content may have a more obvious or immediate impact on viewers, but one cannot ignore the fact that there are still many people who prefer to seek out information on the internet which uploads faster. Krishen Iyer also suggests that if you don’t have a Blog tab on your website, you should consider creating one since blog posts enhance your visibility on Google search engine which results in a higher amount of organic traffic to your site. Another marketing method that is often considered to be irrelevant by many people is email marketing. However, according to Krishen Iyer, you can take advantage of this marketing technique and make it work over the long term if you adjust your strategies to current trends. According to Iyer, the key to email marketing success is to make it as personal as possible. See more highlights about marketing by Iyer


Although many marketing experts have moved away from Facebook marketing, claiming it is losing its relevance. Krishen Iyer lists several reasons why it can still be an excellent marketing strategy. Marketing with Facebook is much less expensive than any other social media platform. According to Krishen Iyer, you can target the age which best fits your target audience and bypasses all other ages which will save a lot of time and money as you can more accurately reach the audience that fits your particular marketing strategy. You can also customize your strategies by watching the results you are getting and can pause or stop the ad service with just one click. Krishen Iyer pointed out these strategies, highlighting the new potential for classic marketing strategies.

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Nitin Khanna, a Friend to Small Business

Nitin Khanna seeks to bolster the small business atmosphere of Portland, Oregon. The former co-founder of Saber Corp, which sold for $420 million in 2007 to Electronic Data Systems, is now the Chief Executive Officer (CEO) of MergerTech.

MergerTech is an investment firm that specializes in mergers and acquisitions of technology companies with a valuation of between $10 million and $200 million. To put it simply, MergerTech matches sellers with buyers across a global network of technology companies.

Nitin Khanna began the company with his brother and Chief Operations Officer (COO), Karan Khanna, after spinning the company off from Martin Wolf Securities, which was previously simply a subsidiary. Recognizing the unique niche to fill, Nitin Khanna has been extremely successful in its short existence, matching seven sellers with buyers in its first seven months of independent operation. This is further elaborated in this link.

According to Nitin Khanna, MergerTech’s success begins with its people. MergerTech thrives from hiring highly qualified and competent persons to manage and perform the different aspects of MergerTech’s complex business. Because MergerTech signs the majority of potential clients to contracts, for their merger or acquisition, Nitin Khanna likes to know the right people are handling the job beyond his initial duties.

Nitin Khanna is not only a successful businessman, but a supporter of the Portland Oregon business community. MergerTech is a testament to that. The goal of MergerTech is to bolster the business community by attracting, first, angel investors and then, second, venture capitalists. If MergerTech can bring more investment to the community through mergers and acquisitions, then angel investors and venture capitalists are likely to follow. You can find out more about the new ventures of this successful business man here

According to Nitin Khanna, Angel investors must come first in any investment. A regular supply of wealthy individuals seeking to invest in Portland startups precedes larger venture capitalist firms, which could bring greater prosperity to the community.

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OSI Industries Continues with its Appetite for Growth in the Food Industry

OSI Industries continues with the process of expanding its multi-billion-dollar empires in the competitive food industry. To succeed in this process, it either buys or collaborates with other like-minded companies. OSI Industries looks into the partnering company’s status according to the goals and values. Its the best company in the provision of quality products and custom solutions for retail brands and food services. In 2016, the company displayed its emphasis on growth by acquiring new facilities to boost production around the world. The company’s President, David McDonald acknowledges that the company’s desire to grow continues ever since it started operations in the early 20th century. He affirms that the company works hard to ensure that it delivers more products to its customers as per its mission. David points out that the company prefers to collaborate with clients whose products add value to the business.

Additionally, the process of looking for productive partners increases the company’s ability to cater to all the customers’ needs. These needs include both organic and natural foods. They also get an option to select between basic and premium packages. McDonald is quick to credit Sheldon Lavin, the Chief Executive Officer because of his outstanding leadership as far as the growth of OSI Industries is concerned. He commends Lavin’s continuous leadership in helping the company produce different products hence giving the customers an option to choose their favorite.

For this reason, the company has spread its wings to over 16 countries outside the United States of America. Among the steps that the company took towards its growth in the local market was purchasing Tyson Foods at the cost of $ 7.4 million. The acquisition of the company that covered an area of 200,000 square-foot provided OSI with more room for expansion. In Europe, OSI Industries acquired Flagship Europe and Baho Foods companies to boost the supplies in the region. Flagship Europe added dressings, sauces, marinades, dips, and sandwich fillings while Baho Foods added deli meat, convenient foods, and snacks to OSI. Baho Foods’ five subsidiaries located in Germany and the Netherlands would help OSI in the consistent supply of its products to more customers. David McDonald and Sheldon Lavin continue leading the company in the right direction.

Deirdre Baggot Knows How to Use Hospital Experience

For nearly her entire career, Deirdre Baggot has worked on making things better for the people she serves. When she started out as a nurse, she worked to help make patients have a better experience while they were at The Camden Group. She learned the right way to treat patients and what she needed to do to help them have a better experience even when they struggled with their health. She also learned the right way to be compassionate while dealing with difficult situations. It took a lot of hard work for Deirdre Baggot to make things better for all her patients, but she knew what she needed to do to make a difference. She also knew things would get better if she continued learning how to help more patients in ways other people might not know how to do. There were times when she pushed to make things easier for patients even when other nurses might not know what to do to make things better for them. Find out more about Baggot at Resumonk

The time Deirdre Baggot spent as a nurse prepared her for her future in administration with The Camden Group. Even though she didn’t know that was the path she was on from the beginning, she did know she had a lot of experience doing things that could help her adjust to the administrative options. It’s her goal to always let people know what they can do on their own with hospital administration. It’s also her goal to keep providing people with positive experiences no matter what issues they face in the hospital industry.

After taking on the role of a hospital administrator, Deirdre Baggot knew she had a lot of work to do. While she was one of the best nurses the hospital had, she didn’t have the same kind of experience in administrative settings. She quickly learned the things expected of her in those roles and that allowed her the chance to make the most. Now, her role in the administration is helping her cater to the needs of both patients and providers. She’s using her experience in nursing to guide her through her administrative career.

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Equities First Holdings- French Tribune

If you’re looking to get a loan of any kind then you know it can be a bit more difficult to do so than it has been in the past thanks to the times that we live in. One company that makes it a little easier to get loans in these times is Equities First Holdings thanks to the company coming up with ways to continue to give their customers the things they need when they need it. Equities First Holdings has risen to the top of many people’s lists because of these innovative ideas on how to continue to help their customers when they need it. Learn More.

Meet Wes Edens: He’s The Co-CEO of Fortress Investment Group And An Investor In Many Businesses

Wes Edens exemplifies real success in the business milieu. As the co-CEO of a very successful alternative asset management company like Fortress Investment Group (FIG). FIG is based in New York City, and has been a part of Wes Edens’ business career since the company’s founding in 1998. Besides being the co-founder and co-CEO of FIG, Edens is the Chairman of Springleaf Financial Services, Nationstar Mortgage, and co-owner of some sports teams. Regarding Wes Edens’ work background, in 1987 he started his career in finance at Lehman Brothers. Wes Edens eventually worked his way up to the executive level. Edens made partner and managing director at Lehman Brothers until his departure in 1993.

Wes Edens moved onto BlackRock Financial Management from his beginnings at Lehman Brothers. Edens was eventually promoted to the position of managing director at BlackRock Financial Management. In regards to Wes Edens’ educational resume, Mr. Edens earned a bachelor’s of science in both Finance and Business Administration in 1984 from Oregon State University. As noted by, in 2007, Wes Edens’ was worth approximately 2.5 billion dollars. Wes Edens had been ranked number 369 on the Forbes list at the age of 52. Edens’ net worth had decreased substantially since he reaching the 2 billion dollar mark over a decade ago. Recently Wes Edens created a company called Brightline. This intercity high-speed railway service helps travelers move from West Palm Beach to Miami, Florida.

These trains do eight round-trips, daily. Brightline is a unique company because it is not only the only privately owned passenger rail company in the U.S., but the company is planning on expanding to other U.S. states and cities. Mr. Edens has expressed interest in creating other travel routes that were created in Florida. The Fort Lauderdale to Miami, Florida route was hatched on May 19, 2018. Brightline’s first route, which went from Fort Lauderdale to West Palm Beach, began on January 13, 2018. The Miami to Orlando, Florida route is planned for 2021. Mr. Edens is also involved in many areas, even sports teams. He is co-owner of the NBA’s Milwaukee Bucks. The Milwaukee Bucks are co-owned by both Mr. Edens and Marc Lasry. They purchased the team in 2014 from the previous owner, Herb Kohl for half a billion dollars. Mr. Edens and Egyptian-born billionaire, Nassef Sawiris agreed to acquire a majority stake in Aston Villa, a well-known British soccer club.

Life And Career Of Vijay Eswaran

Viraj is one of the people that are vastly breaking the internet with his leadership philosophy. But who is he? Officially known as Vijay Eswaran, Vijay is a great entrepreneur, motivational speaker, life philosopher, and philanthropist. He obtained his entrepreneurship skills from the London school of economics where he graduated with a bachelor’s degree in socio-economics. Since his graduation in 1984, Vijay Eswaran has engaged in various jobs from lower class jobs to high-class jobs which gave him the experience and motivation to begin his own company. Today, he is the executive chairman and founder of QI Group of Companies. The firm is a multinational conglomerate having diverse interests comprising education, direct selling real estate, hospitality and retail in an estimated 30 countries.

Viraj has authored a number of life-inspiring and business related books including but not limited to “In the Sphere of Silence” and “Two Minute from the Abyss”. The latter teaches on the value of living one day at a time without having to worry about the future because tomorrow is not promised to anyone on earth. His charitable acts are seen in the educational sector as he is passionate about ensuring that all the children especially those in South East Asia receive quality education. It is no wonder he ranks on Top 50 philanthropists of Asia in a list feature by Forbes. He is mostly renowned for his leadership philosophy. Here, Vijay Eswaran argues that a good leader is one who embraces servant leadership which is characterized by humility, integrity, and patients. According to him prosperity in leadership has never been easy if the servant leadership technique is put into consideration. Viraj Eswaran states that he derives his philosophy from the works and the lives of legends such as Nelson Mandela, Mahatma Gandhi and Mother Theresa among many other legends.