Jana Lightspeed makes certain to play different roles as she is working on her different startups. See, Jana Lightspeed makes certain that she is finding different issues in situations that may occur from innovation.
Such as the different one’s that can be seen in India. See, merchants need a way to create products, sell it and communicate it with customers.
But this creates a disconnect between them and their target market across a plethora of aspects. For instance, they are not able to showcase their products in a way that provides potential customers with access to the whole slew of offerings that are on the table. Managing payments and introducing new products remains a completely different yet equally painful process on their own.
By addressing these problems specifically, Meesho provides a resolution to each one of them, and allows business owners to effectively showcase and sell their products through a vast network of resellers.
Meesho Has Gained Quite Some Traction in the Region
Founded in 2015, Meesho has gained significant traction over the past few years. It currently boasts of a network comprising of over 2 million resellers, which have been using its services actively.
Due to its simple to use solutions that also remain affordable to small business owners in India, Meesho has become the primary solution for many to sell products online.
The company estimates that over 80 percent of its user base comprises of women, who have been able to become resellers with “zero investment” due to the ease of use that Meesho brings to the table.
With Facebook having over 250 million users in the country, its investment in Meesho seems quite logical.
Since the social media giant has been finding ways to set WhatsApp apart from other communication, this seems like a step that would help the firm see the communication app transform into a powerhouse business solution – even if that ability currently remains tied to India.