Mowi China recently announced the launch of fresh salmon on JD.com for the first time to the China mainland market. While leveraging both firms’ extensive consumer insights concerning the market, Mowi China has loosely worked with the e-commerce platform in launching four related brand new salmon provisions during the firm’s 18th-anniversary sales festival era.
Following the launch, the products will be directly transported from the newly formed factory of Mowi China based in Shanghai, which stands as the first mainland firm. The move has been necessitated with the growing demand for fresh salmon in the Chinese market over the past years.
Based on the internal information, the sales of salmon on Jingdong in the previous years increased by tenfold compared to the earlier year. Based on the search engine of JD.com under the fish category, salmon was the most searched product. The formation of the mainland salmon factory by Mowi China will facilitate the delivery of fresh salmon the customers online.
The partnership between JD.com and Mowi China, which saw the launch of the new product, is mutually beneficial. From the use of data insights by the China market, JD.com has been able to develop four new salmon products which are tailored to meet the local tastes and preferences together with the consumption trends.
Using data of the consumer market in China from JD.com, Mowi China was able to establish a high level of demand for the ready-made products in China. To fill this gap in the market, the firm introduced the salmon products accompanied by sauces. The pairing of the salmon and sauce was aimed at the young generation in large towns that have a busy schedule with their careers.
In addition to the current launch, Mowi China is also adding to frozen salmon cubes for families with children. The move is according to data-driven insights from JD.com which show the more families purchase salmon for children.
The last product offering by Mowi China is the premium fresh salmon portion, which is farmed and delivered directly from the overseas farming operation based in Chile, Canada, Faroe Island, Norway and Scotland. Joining the sizeable cold chain logistics networks of JD.com and the integrated value chain of Mowi China, customers are set to benefit from fresh and quality products.
Jingdong’s: Facebook Page.