JD.Com and Mowi China Join Forces to Bring Fresh Salmon to The Chinese Market

Mowi China recently announced the launch of fresh salmon on JD.com for the first time to the China mainland market. While leveraging both firms’ extensive consumer insights concerning the market, Mowi China has loosely worked with the e-commerce platform in launching four related brand new salmon provisions during the firm’s 18th-anniversary sales festival era.

Following the launch, the products will be directly transported from the newly formed factory of Mowi China based in Shanghai, which stands as the first mainland firm. The move has been necessitated with the growing demand for fresh salmon in the Chinese market over the past years.

Based on the internal information, the sales of salmon on Jingdong in the previous years increased by tenfold compared to the earlier year. Based on the search engine of JD.com under the fish category, salmon was the most searched product. The formation of the mainland salmon factory by Mowi China will facilitate the delivery of fresh salmon the customers online.

The partnership between JD.com and Mowi China, which saw the launch of the new product, is mutually beneficial. From the use of data insights by the China market, JD.com has been able to develop four new salmon products which are tailored to meet the local tastes and preferences together with the consumption trends.

Using data of the consumer market in China from JD.com, Mowi China was able to establish a high level of demand for the ready-made products in China. To fill this gap in the market, the firm introduced the salmon products accompanied by sauces. The pairing of the salmon and sauce was aimed at the young generation in large towns that have a busy schedule with their careers.

In addition to the current launch, Mowi China is also adding to frozen salmon cubes for families with children. The move is according to data-driven insights from JD.com which show the more families purchase salmon for children.

The last product offering by Mowi China is the premium fresh salmon portion, which is farmed and delivered directly from the overseas farming operation based in Chile, Canada, Faroe Island, Norway and Scotland. Joining the sizeable cold chain logistics networks of JD.com and the integrated value chain of Mowi China, customers are set to benefit from fresh and quality products.

Jingdong’s: Facebook Page.

Paul Herdsman Builds A Successful Nearshore Customer Service Company


Paul Herdsman is an entrepreneur and businessman who runs a successful customer service company with offices in Jamaica. Herdsman has played a vital role in maintaining the operations of this company on a path of success. For many years, he has been an employee in different business organizations. It is from this work experience that he garnered the necessary expertise and skills to create a successful customer service business.

Paul Herdsman believes that customer retention, marketing and sales, human resource, and customer satisfaction are key factors that make his company NICE Global as a leading customer service business in the world. Part of the reasons that make Paul Herdsman successful is the support he gets from his staff. He also understands the importance of staff retention, team morale, and staff expertise. These are all factors that contribute to the short-term and long-term growth of this company. Paul Herdsman has invested heavily in the training of employees in his company. He also goes ahead to retain his employees for much longer than other businesses.

In the article, “12 Success Tips”, with theBroTalk, Herdsman discussed these effective business lessons which he likes to share to aspiring and established business owners alike, that they can use to be successful like himself.

NICE Global that offers customer service to other businesses that are looking to outsource these processes. However, they still give their clients a significant control over the outsourced operations.

Outsourcing of customer services is not a new thing. What is happening now is that many businesses are adopting nearshore outsourcing services as they realize its benefits. Businesses located in the United States that outsource nearshore customer services enjoy closer proximity to the customer service business. This means that the client can make physical visits and even have more extensive communications on how they would like the business operations to be arranged.

NICE Global has been around since 2014. For the past few years, it has demonstrated expertise in helping clients with customer acquisition, customer retention, and business growth. Paul Herdsman hopes to keep the business on the path of growth by delivering better services to his clients going into the future.


Visit: http://weeklyopinion.com/2018/06/lessons-entrepreneur-paul-herdsman/