Greg Blatt Learned his Trade From the Master Before Him

Greg Blatt’s storied career is one big learning curve. The successful CEO who changed the game for Tinder, Match, and IAC began humbly as an associate pulling double-duty for two New York law firms. Blatt joined Wachtell, Lipton, Rosen, & Katz, and Grubman, Indursky, & Schindler after graduating from Columbia Law School. He learned much during his four-year tenure and decided that he wanted to take the principle reins rather than sit back as an advisor. His life changed when Martha Stewart became his client. 

Martha Stewart met him while he was as first-year associate and remained his client for the next three. She was so impressed with his ability that she offered him a position in her public company. That is when Blatt worked for Martha Stewart Living Omnimedia. During his tenure as EVP of business affairs he got to apply his legal skills in a business perspective. He was able to learn from Stewart how to cultivate and grow a company. This learning experience became practical application when Blatt moved to IAC. At first his position was exactly the same, EVP of Business affairs, but eventually the position grew.

Once again Blatt was able to learn to much as he worked closely with IAC’s CEO Barry Diller. Blatt got to experience how strategic operating decisions were made and Diller was a fine mentor. Before long Greg Blatt was a significant part of running the business, so much so that Diller decided to pass the torch. Once he become CEO he got to learn just what his management style and work ethic was. This was a lesson he would carry on to his future companies.

According to Greg Blatt there is no secret to become successful. You just learn all you can from those that came before you. You absorb their talents and skills and then add your own unique style to the mix. Blatt has certainly been successful in his endeavors. Now, he serves as an example for many budding entrepreneurs who follow his example much as he did with Stewart and Diller.

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Marketing Strategies, Seemingly Irrelevant Methods Still Have Tremendous Potential According To Krishen Iyer

Written Content and Email

Classic written marketing content and email marketing may seem like an old way of doing things and on the brink of extinction, but according to Krishen Iyer, a Carlsbad based entrepreneur and Marketing CEO, it still has huge potential. Data limitation and slow internet speeds drive many people to turn their searches towards written content as it uploads faster and uses fewer internet data compared to visual content. Visual content may have a more obvious or immediate impact on viewers, but one cannot ignore the fact that there are still many people who prefer to seek out information on the internet which uploads faster. Krishen Iyer also suggests that if you don’t have a Blog tab on your website, you should consider creating one since blog posts enhance your visibility on Google search engine which results in a higher amount of organic traffic to your site. Another marketing method that is often considered to be irrelevant by many people is email marketing. However, according to Krishen Iyer, you can take advantage of this marketing technique and make it work over the long term if you adjust your strategies to current trends. According to Iyer, the key to email marketing success is to make it as personal as possible. See more highlights about marketing by Iyer


Although many marketing experts have moved away from Facebook marketing, claiming it is losing its relevance. Krishen Iyer lists several reasons why it can still be an excellent marketing strategy. Marketing with Facebook is much less expensive than any other social media platform. According to Krishen Iyer, you can target the age which best fits your target audience and bypasses all other ages which will save a lot of time and money as you can more accurately reach the audience that fits your particular marketing strategy. You can also customize your strategies by watching the results you are getting and can pause or stop the ad service with just one click. Krishen Iyer pointed out these strategies, highlighting the new potential for classic marketing strategies.

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Louis Chenevert: Remembering How He Ran United Technologies Corporation

Not that long ago, there was a man who led one of the most successful and renowned technologies company in the world. That man was Louis Chenevert, and the company he ran was United Technologies Corporation. Louis Chenevert isn’t a name that most people know, but it should be.

Louis Chenevert is a Canadian businessman who started his career following college. He attended the Universite de Montreal Ecole des hautes estudes commerciales, where he earned his Bachelor of Commerce degree. He later returned to the university and earned an Honorary Doctorate.

With a degree in hand, he started working at General Motors, as a worker. He didn’t like all the hard work he had to do, but he soon viewed it as a learning experience. Before long, he was Production General Manager at the company. In 1993, he left General Motors and took his new experience to Pratt & Whitney.

He stayed with Pratt & Whitney until 2006, but he was President of the company by the time he left. His next job was at United Technologies Corporation, where he stayed until he retired in 2014. He tried to start working again in 2015 at Goldman Sachs but only lasted two years before retiring.

When he worked for United Technologies Corporation, he earned numerous promotions, eventually becoming President, CEO, and Chairman all at the same time. He achieved such greatness at that company; to this day, people still want to talk about his time there.

Like all wise professionals, he’s more than happy to tell people the things he’s learned and things that excite him. One of the most exciting things, according to him, is the speed of technology. He doesn’t mean how fast apps open; he means how fast the world can change because of technology.

When he ran United Technologies Corporation, technology was just starting to take hold of the world. Now, things can move so quickly, and the future is fast approaching.