Marketing Strategies, Seemingly Irrelevant Methods Still Have Tremendous Potential According To Krishen Iyer

Written Content and Email

Classic written marketing content and email marketing may seem like an old way of doing things and on the brink of extinction, but according to Krishen Iyer, a Carlsbad based entrepreneur and Marketing CEO, it still has huge potential. Data limitation and slow internet speeds drive many people to turn their searches towards written content as it uploads faster and uses fewer internet data compared to visual content. Visual content may have a more obvious or immediate impact on viewers, but one cannot ignore the fact that there are still many people who prefer to seek out information on the internet which uploads faster. Krishen Iyer also suggests that if you don’t have a Blog tab on your website, you should consider creating one since blog posts enhance your visibility on Google search engine which results in a higher amount of organic traffic to your site. Another marketing method that is often considered to be irrelevant by many people is email marketing. However, according to Krishen Iyer, you can take advantage of this marketing technique and make it work over the long term if you adjust your strategies to current trends. According to Iyer, the key to email marketing success is to make it as personal as possible. See more highlights about marketing by Iyer https://ideamensch.com/krishen-iyer/

Facebook

Although many marketing experts have moved away from Facebook marketing, claiming it is losing its relevance. Krishen Iyer lists several reasons why it can still be an excellent marketing strategy. Marketing with Facebook is much less expensive than any other social media platform. According to Krishen Iyer, you can target the age which best fits your target audience and bypasses all other ages which will save a lot of time and money as you can more accurately reach the audience that fits your particular marketing strategy. You can also customize your strategies by watching the results you are getting and can pause or stop the ad service with just one click. Krishen Iyer pointed out these strategies, highlighting the new potential for classic marketing strategies.

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Louis Chenevert: Remembering How He Ran United Technologies Corporation

Not that long ago, there was a man who led one of the most successful and renowned technologies company in the world. That man was Louis Chenevert, and the company he ran was United Technologies Corporation. Louis Chenevert isn’t a name that most people know, but it should be.

Louis Chenevert is a Canadian businessman who started his career following college. He attended the Universite de Montreal Ecole des hautes estudes commerciales, where he earned his Bachelor of Commerce degree. He later returned to the university and earned an Honorary Doctorate.

With a degree in hand, he started working at General Motors, as a worker. He didn’t like all the hard work he had to do, but he soon viewed it as a learning experience. Before long, he was Production General Manager at the company. In 1993, he left General Motors and took his new experience to Pratt & Whitney.

He stayed with Pratt & Whitney until 2006, but he was President of the company by the time he left. His next job was at United Technologies Corporation, where he stayed until he retired in 2014. He tried to start working again in 2015 at Goldman Sachs but only lasted two years before retiring.

When he worked for United Technologies Corporation, he earned numerous promotions, eventually becoming President, CEO, and Chairman all at the same time. He achieved such greatness at that company; to this day, people still want to talk about his time there.

Like all wise professionals, he’s more than happy to tell people the things he’s learned and things that excite him. One of the most exciting things, according to him, is the speed of technology. He doesn’t mean how fast apps open; he means how fast the world can change because of technology.

When he ran United Technologies Corporation, technology was just starting to take hold of the world. Now, things can move so quickly, and the future is fast approaching.

 

http://www.utc.com/News/News-Center/Pages/Louis-Chenevert-becomes-the-eighth-Chairman-of-United-Technologies.aspx