Gustavo Martinez is a marketing and advertising consultant. He has spent more than thirty-five years in this industry. He is recognized for helping big organizations in the marketing business and creating iconic adverts, which eventually became pop-culture touchstones.
Gustavo served as the chief executive officer of J. Walter Thompson Worldwide, one of the leading marketing companies in the world. This marketing expert also served as the president of two firms: McCann Worldgroup and Olgilvy & Mather. These two companies have a reputation in the marketing industry. Prior to that, he was an employee at Price Waterhouse and Henkel.
During an interview, this experienced manager said that he had a vision for this everchanging industry. For Gustavo Martinez, a typical day starts at seven o’clock. He takes breakfast with his family, reads his emails, and skims the daily business news. He then goes to the office from 9 a.m. up to 9 p.m. According to him, he is in a new phase of his life; the entrepreneurial phase.
When asked how he brings ideas to life, Martinez said that creativity is the base of everything in marketing. Years of experience have taught him that the background, diversity of thought, and skills of this team members provide a wide scope of ideas and better solutions to problems. As a team leader, Gustavo ensures that his employees are not just motivated but also genuinely inspired. Read more: Gustavo Martinez | Ideamench andGustavo Martinez | Crunchbase
To do this, he chooses the right people for certain projects that they are really interested in. Doing what you love is one way to motivate yourself. Recognition is a big human motivator. Gustavo wants to create an environment where his people feel appreciated and recognized.
When asked one trend that excites him, Gustavo said that it is the Internet of Things. The emergence of IoT has helped the marketing and advertising sector to carry out various activities effectively. Read more:
Customers can order and receive goods through the internet in only fifteen minutes. He believes that the Internet of Things will shape the marketing world in the right direction.
To be productive as an entrepreneur, Gustavo has learned that three virtues are essential: active listening, being generous, and always making customers feel important. No matter how small a person is, they always have something to say. Paying attention to them and knowing their worth is important.
One true thing that no one else agrees with Gustavo Martinez is that charity is important. People should give with genuine kindness and not to be perceived as good. When charity and self-advertising conflate, they can yield strange results.
Charity starts at home. If you donate any amount of money to a school, you do not necessarily have to put your name on the library. He advises young entrepreneurs to be generous and more patient. Things eventually fall into place.
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