Fabletics: the new fab style

There are many fashion companies out there, but one emerging line to take note of is Kate Hudson’s Fabletics. Started by Kate Hudson, it offers for both men and women a variety of workout gear such as pants, leggings, tops, and a great deal more for anything you need to feel both stylish and comfortable while working out. The brand has set itself apart from its many competitors by offering an extensive collection of many sizes and shapes. By offering high compression, sweat wicking fabrics, and sun protection these clothes are ideal for most environments. It is all about allowing everyone to be the best version of themselves they can.


Fabletics has found much of its success by using the reverse showroom technique. This technique is one where, as opposed to the norm of browsing online only to go buy cheaper elsewhere physically, the shoppers are allowed to browse the fabletics merchandise online at an already cheap price, and become satisfied with the one supplier before going to the store. There is no need to scour other shops for less expensive and better; you have already found what you like, and are comfortable to make the purchase. By using online data, fabletics stays current with its customers needs to stock its stores. It is the ideal clothing line, as it changes with the customers interests. It is a more modern take for the shopping experience.


As subscriptions are available for your own monthly collection, this allows the customers favorite brands to always be available and attuned to a personal style. It is convenient, individual, while still a little daring. The customer experience of not having to wait in lines while still receiving the clothes and service you want makes fabletics a great and easy pick.


Kate Hudson’s take on the winning athleisure brand is one of passion and innovative new details. She wanted the brand to succeed simply based on its customers happiness from the products available. By keeping in the know every day, Hudson is aware of what is needed changes, or what could make the customer experience better.


An easy way to see which fabletics style is right for you is to take the quiz on Lifestyle. Find out which look would get you in the mindset to work it out while looking great. Get a stylish, quality outfit while not breaking your wallet with Fabletics.

Fabletic’s Originality

Coming up with an original idea is a difficult thing to do these days. It seems like anyone else already came up with all the good ideas. The best anyone can accomplish is reinventing someone else’s idea. For some reason, the most creative ideas are also the most obvious.

There are a lot of new things in fashion. Most recently, fashion’s been combining with technology to make some pretty innovative styles. While tech and fashion become new buddies, fitness and fashion get a second chance to pair off. For years, society’s focus shifted toward health and fitness.

There seems to be a new diet trend every week, but fitness remains the same; routine workouts work. The problem that some people have with fitness is the lack of fashion. As superficial as that sounds, some people take their fashion style seriously. In particular, millennials are far more relaxed about fashion than the parents and grandparents.

To satisfy the millennial need for fashionable fitness wear, companies created activewear. The top activewear brand today is Fabletics, created by Kate Hudson. Kate Hudson is a stylish woman, and everyone loves her brand of fitness wear. Fabletics is world-renowned for its items being able to rival those of more expensive brands.

Fabletics started out as an e-commerce business, selling its products using a subscription mechanic. Within the first three years of business, Kate Hudson grew Fabletics into a $250 million business. Since then, the brand decided to open some physical stores.

Physical stores present a new list of complications. The biggest competitor of the fashion e-commerce market is Amazon. The biggest competitor of retail is offline browsing – online shopping. To counterbalance customers’ urge to shop elsewhere cheaper, Fabletic’s stores host events to build relationships with local members and welcome new members.

According to a non-sponsored reviewer, Fabletics is beyond what she expected. Usually, overly promotion brands don’t measure up to the hype. Fabletics is a brand that she’d actually recommend to her friends and neighbors. She fell in love with a pair of Fabletic’s leggings, which she noted easily rival the quality of her pair of Lululemon Underwunders.

She was also very impressed with Fabletic’s huge selection of styles. Everything from simple tops and bottoms to cut-outs and bold patterns can be found on Fabletics. Even lifestyle quizzes are used to get sneak peeks.