Headquartered in Brazil, Empiricus Research is a publishing company that specializes in providing its readers with financial analysis and research. The company currently has over a half-a-million unique subscribers currently. Its total readership is much higher and numbers around two million.
As an independent company, Empiricus is naturally focused on raising its revenues every year. More specifically, it is focusing on providing high-quality investment information to its Brazilian readers going forward. This strategy is in alignment with the recent growth in activity among Brazilian investors; recently, over a million Brazilians invested money in the Brazilian exchange, which is a first. Brazil, as a country, has made investment in its own exchange a priority, and the government has the goal of reaching five million Brazilian investors in this regard.
While investment in Brazil still lags behind the United States, for example, where over half the population has money in the stock market, there is clearly great progress. In short, investing is becoming more popular among Brazilians.
Therefore, the services that Empiricus offer are increasingly in demand. In order to expand its readership, Empiricus is offering discounts for its products and also ramping up its online presence. The publishing company stresses that it offers information that was only available in the past to the wealthy. Studies done by Empiricus show that more Brazilians are investing as opposed to saving as a result of reading the company’s newsletters and other publications. View Related Info Here.
Empiricus and Salesforce
Empiricus recently teamed with digital marketing company Salesforce. Essentially, the goal is to make the Empiricus online platform even more powerful. In particular, Salesforce is enabling them to make its email communication with subscribers more effective. Moreover, Salesforce is helping Empiricus with customer service solutions.
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