The Planning and Action Phases of Building Abroad Under Maarten de Jeu

A business leader from the last century and a current leader might seem similar on the surface, but there are key differences that give them both fundamentally different approaches. An individual from the 20th century would focus on the local market and gain trust with the consumers step-by-step. There would be no drive to grow a business beyond its regional center of operations. However, an economy under the influence of Maarten de Jeu has become geared towards globalization. A current business leader is oftentimes overseeing the production in several countries and holding on to a piece of the global market. An article published by Premiere Gazette expands on how a single individual started a global trend.


Maarten de Jeu is most known as the individual whom most of the Fortune 500 companies like to hire for their projects. He started on the right foot by mastering several languages right out of the gate. An internationally driven businessman will have trouble advancing if they can’t speak the local language on a moment’s notice. Maarten de Jeu increased his position by obtaining a degree at the University of Oxford, and in 2012 creating the SVM Business Advisory. This gave him all the tools he needed to attract clients and open up their doors to the endless potential of the overseas market.


The process of creating a new facility from idea to successful venture takes years. It is a slow process that often has to be re-evaluated at each point to ensure no oversight from either party. Maarten de Jeu begins the journey by providing information about his client’s country of choice. The consultation phase consists of drafting an outline of how the expansion will go, in addition to an in-depth review of the region’s economic history. An assessment of the global affairs in relation to the target country must be taken into account. Once everything has been given the green-light, then Maarten de Jeu puts the plan into action. Learn more:


In a matter of months or a few years, his client will have their new facility ready for operations. However, a new set of hurdles will present themselves at this point in the process. A business that does not show any respect towards local customs and beliefs, will likely not be acknowledged by the residents. Maarten de Jeu does his best to cover the presentation aspect as it relates to these issues, but a business can strengthen their local hand by using locals to operate the facility. The number one rule for an overseas operation is ensuring there is no weakening of a product’s quality. Consumers should expect to be treated fairly by a company. A positive consumer and company relationship is essential.

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